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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      A

      Amazon Web Services

      Getting Started with Data Analytics on AWS

      Skills you'll gain: Data Analysis, Analytics, Big Data, Amazon Web Services, Descriptive Analytics, Data-Driven Decision-Making, Business Intelligence, Cloud Computing, Amazon S3

      4.5
      Rating, 4.5 out of 5 stars
      ·
      901 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Deep Learning, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Machine Learning, Performance Metric, Marketing Analytics, Natural Language Processing, Marketing, Text Mining, Performance Analysis, Artificial Neural Networks

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Probability, Forecasting, Probability Distribution, Consumer Behaviour, Data-Driven Decision-Making, Risk Analysis, Customer Analysis, Microsoft Excel, Simulation and Simulation Software, Insurance and Warranty Claims Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Data Analytics and Visualization

      Skills you'll gain: Data Storytelling, Data Presentation, Pivot Tables And Charts, Power BI, Data Visualization Software, Data Visualization, Excel Formulas, Dashboard, Microsoft Excel, Data Analysis Expressions (DAX), Data Transformation, Data Import/Export, Excel Macros, Relational Databases, Spreadsheet Software, Graphing, Scatter Plots, Microsoft Power Platform, Data Manipulation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Marketing Communications, Event Marketing, Revenue Management, Marketing, Media and Communications, Social Media, Brand Loyalty, Public Relations, Crisis Management, Loyalty Programs, Press Releases, Marketing Strategies, Customer Engagement, Strategic Partnership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I
      U
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Pseudocode, Data Literacy, Algorithms, Dashboard, Data Mining, Jupyter, Correlation Analysis, Pandas (Python Package), Plot (Graphics), Web Scraping, Data Analysis Software, Data Visualization Software, Data Analysis, Statistical Programming, Data Science, Data Collection, Machine Learning Algorithms, Unsupervised Learning, Machine Learning, Project Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      114K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Advertising, Marketing, Advertising Campaigns, Brand Management, Marketing Management, Marketing Planning, Media Planning, Strategic Communication, Promotional Strategies, Brand Awareness, Social Media Marketing, Digital Marketing, Public Relations, Consumer Behaviour, Communication Strategies, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing Planning, Survey Creation, Product Strategy, Product Lining, Product Marketing, Target Market, Value Propositions, Consumer Behaviour, Market Research, Marketing Communications, Product Lifecycle Management, Market Analysis, Marketing, Product Management, Marketing Effectiveness, Marketing Strategies, Customer Insights, Marketing Channel, Marketing Strategy and Techniques, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Content Performance Analysis, Sales Process, Marketing Analytics, E-Commerce, Marketing Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Strategic Marketing, Consumer Behaviour, Marketing, Brand Strategy, Marketing Planning, Customer experience strategy (CX), Marketing Channel, Brand Awareness, Target Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Professional Networking, Social Media Strategy, LinkedIn, Paid media, Social Media Management, Digital Media Strategy, Facebook, Social Media Campaigns, Instagram, Content Marketing, Digital Advertising, Content Performance Analysis, Digital Marketing, Advertising Campaigns, Marketing Strategies, Content Creation, Campaign Management, Social Media Content

      4.5
      Rating, 4.5 out of 5 stars
      ·
      544 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Social Media Marketing, Digital Advertising, Social Media, Drive Engagement, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing, Advertising, Content Creation, Business Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Getting Started with Data Analytics on AWS: Amazon Web Services
    • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Managing Uncertainty in Marketing Analytics: Emory University
    • Excel Skills for Data Analytics and Visualization: Macquarie University
    • Sports Marketing: Northwestern University
    • Data Science Foundations: IBM
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Marketing Strategy: IE Business School
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Introduction to Marketing: University of Pennsylvania

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    Brand (13)
    Digital Marketing (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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