• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Social Media Marketing, Generative AI, Campaign Management, Social Media Content, Content Creation, Social Media Strategy, Prompt Engineering, Marketing Automation, Customer Engagement, Marketing Effectiveness, Target Audience, Marketing Analytics, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Accelerate Your Job Search with AI

      Skills you'll gain: Interviewing Skills, Applicant Tracking Systems, Resilience, Social Media Content, Professional Development, Prompt Engineering, Planning, Problem Solving, Generative AI, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, SQL, Linux Commands, Database Administration, Web Scraping, IBM DB2, Bash (Scripting Language), Data Pipelines, Apache Airflow, Database Design, MySQL, Database Management, Database Architecture and Administration, Star Schema, Extract, Transform, Load, Relational Databases, Data Engineering, Generative AI, Jupyter, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Brand Management, Email Marketing, Social Media Content, Branding, Search Engine Optimization, Social Media Marketing, Brand Marketing, Marketing Design, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      365 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Descriptive Statistics, Customer Insights, Customer Demand Planning, Data Analysis, Pivot Tables And Charts, Exploratory Data Analysis, Marketing, Market Research, Social Media, Market Analysis, Business Analysis, Forecasting, Analytical Skills, Data Mining, Social Media Management, Marketing Effectiveness, Probability, Microsoft Excel

      4.3
      Rating, 4.3 out of 5 stars
      ·
      520 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Analyst

      Skills you'll gain: Data Storytelling, Data Visualization, Data Wrangling, SQL, Extract, Transform, Load, Pivot Tables And Charts, Matplotlib, Exploratory Data Analysis, Predictive Modeling, Relational Databases, Data Analysis, Data Visualization Software, Data Cleansing, Data Ethics, Dashboard, Jupyter, IBM Cognos Analytics, Microsoft Excel, Python Programming, Interviewing Skills

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Advertising, Marketing, Advertising Campaigns, Brand Management, Marketing Management, Marketing Planning, Media Planning, Strategic Communication, Promotional Strategies, Brand Awareness, Social Media Marketing, Digital Marketing, Public Relations, Consumer Behaviour, Communication Strategies, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Target Audience, Performance Analysis, Content Creation, Instagram, Growth Strategies, Content Strategy, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Market Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Planning, Customer Relationship Management, Customer Relationship Building, Marketing Communications, Digital Marketing, Marketing Channel, Corporate Sustainability, Business Ethics, Promotional Strategies, Value Propositions, Product Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Marketing, Human Resource Strategy, Brand Awareness, Strategic Marketing, Performance Measurement, Dashboard, Global Marketing, Organizational Strategy, Market Dynamics, Employee Engagement, Customer experience strategy (CX), Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Content Marketing, Digital Advertising, Social Media Marketing, Digital Marketing, Marketing Strategies, Social Media, Social Media Strategy, Scheduling, Integrated Marketing Communications, Content Creation, Digital Transformation, Consumer Behaviour, Customer Insights, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      361 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The University of Edinburgh

      Astrobiology and the Search for Extraterrestrial Life

      Skills you'll gain: Biology, Life Sciences, Environment, Biochemistry, Microbiology, Research, Physical Science, Science and Research, Scientific Methods, Chemistry

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 3 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…789…251

    In summary, here are 10 of our most popular search engine marketing courses

    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Accelerate Your Job Search with AI: Google
    • IBM Relational Database Administrator: IBM
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network
    • Foundations of Marketing Analytics: Emory University
    • IBM Data Analyst: IBM
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Social Media Marketing: SkillUp EdTech
    • Marketing Strategy: Illinois Tech
    • Brand Management: Aligning Business, Brand and Behaviour: University of London

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok