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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • Status: New
      New
      Status: Preview
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      C

      Coursera Instructor Network

      Advanced UX Strategies for Product Managers

      Skills you'll gain: User Experience, User Research, Usability Testing, Design Research, User Centered Design, User Story, Figma (Design Software), Product Flow Diagram, Wireframing, Cross-Functional Collaboration, Prioritization, Storytelling

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      Real-World Product Management

      Skills you'll gain: Product Roadmaps, Customer Retention, Product Management, Competitive Analysis, Key Performance Indicators (KPIs), Product Strategy, Financial Analysis, Financial Statement Analysis, Product Lifecycle Management, Technical Product Management, Product Development, Market Analysis, Agile Methodology, Product Requirements, Team Leadership, User Experience Design, Professional Networking, Interviewing Skills, Professional Development, Amazon Web Services

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      903 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, Digital Advertising, Data Ethics, Email Marketing, Marketing, ChatGPT, Advertising, Digital Marketing, MarTech, Keyword Research, Advertising Campaigns, Content Creation, Artificial Intelligence, Large Language Modeling, Marketing Analytics, Social Media Marketing, Search Engine Optimization, Technical Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Customer Relationship Management, Digital Media Strategy, Marketing Communications, Search Engine Marketing, Digital Marketing, Analytics, Marketing Planning, Marketing, Web Analytics, Campaign Management, Business Analytics, Direct Marketing, User Experience, Digital Transformation, Data Analysis, Marketing Strategies, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      A

      Atlassian

      Agile with Atlassian Jira

      Skills you'll gain: Jira (Software), Scrum (Software Development), Agile Methodology, Lean Methodologies, Kanban Principles, Sprint Planning, Agile Project Management, Backlogs, Workflow Management, Project Management, Issue Tracking, Query Languages, User Accounts, Continuous Improvement Process, Software Versioning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      S

      Simplilearn

      Generative AI in Product Development Training

      Skills you'll gain: Product Management, Product Lifecycle Management, Generative AI, Product Development, Product Roadmaps, Product Improvement, Product Design, Prototyping, ChatGPT, Go To Market Strategy, Customer Insights, Prompt Engineering, Market Research, Content Creation, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      What is Product Lifecycle Management?

      Skills you'll gain: Product Lifecycle Management, Product Management, Process Management, Strategic Planning, Project Implementation, Compliance Management, Innovation, Data Management, Business Strategy, Change Management, Competitive Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Marketing Communications, Event Marketing, Revenue Management, Marketing, Media and Communications, Social Media, Brand Loyalty, Public Relations, Crisis Management, Loyalty Programs, Press Releases, Marketing Strategies, Customer Engagement, Strategic Partnership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, Generative AI, Commercialization, Product Lifecycle Management, Product Improvement, Product Management, Stakeholder Communications, Customer experience improvement, Technical Product Management, ChatGPT, Risk Management, AI Personalization, New Product Development, Product Development, Product Strategy, Innovation, Business Ethics, Artificial Intelligence, Creativity, Large Language Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Online Advertising, Digital Advertising, Search Engine Marketing, Social Media, Contextual Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Strategy, Paid media, Campaign Management, Keyword Research, Search Engine Optimization, Media Buying, Facebook, Data Ethics, Pinterest, Instagram

      4.6
      Rating, 4.6 out of 5 stars
      ·
      786 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Marketing, Human Resource Strategy, Brand Awareness, Strategic Marketing, Performance Measurement, Dashboard, Global Marketing, Organizational Strategy, Market Dynamics, Employee Engagement, Customer experience strategy (CX), Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    Product Marketing learners also search

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    1…678…276

    In summary, here are 10 of our most popular product marketing courses

    • Advanced UX Strategies for Product Managers: Coursera Instructor Network
    • Real-World Product Management: Advancing Women in Tech
    • Generative AI for Digital Marketing: IBM
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Social Media Marketing: Northwestern University
    • Agile with Atlassian Jira: Atlassian
    • Generative AI in Product Development Training: Simplilearn
    • What is Product Lifecycle Management?: Coursera Instructor Network
    • Sports Marketing: Northwestern University
    • Generative AI for Product Managers: IBM

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