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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Marketing Strategies, Competitive Analysis, Consumer Behaviour, Business-To-Consumer, Branding, Customer experience strategy (CX), Merchandising, Brand Strategy, E-Commerce, Technology Strategies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: Product Management, New Product Development, Product Lifecycle Management, Product Development, Product Improvement, Product Roadmaps, Customer Engagement, Innovation, Team Management, Agile Methodology, Management Training And Development, Design Thinking, Analysis, B2B Sales, Stakeholder Management, Marketing Analytics, Growth Strategies, Customer Insights, A/B Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      A Start Guide: Product Marketing Using G Suite

      Skills you'll gain: Product Marketing, Product Management, Product Assortment, Product Strategy, Product Development, Inventory Management, New Product Development, Performance Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      41 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Data Storytelling, Data Visualization, Extract, Transform, Load, Digital Transformation, Generative AI Agents, Cloud Computing Architecture, Competitive Analysis, Generative AI, Data Analysis, Cloud Computing, Cloud Security, Data Integrity, Strategic Thinking, Statistical Analysis, Cloud Services, Cloud Infrastructure, Business Strategy, Business Transformation, Product Lifecycle Management, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics Foundation

      Skills you'll gain: Marketing Analytics, Marketing, Google Analytics, Social Media Marketing, Market Data, Spreadsheet Software, General Data Protection Regulation (GDPR), Facebook, Digital Marketing, Data Management, Analytics, Data Collection, Information Privacy, Data Analysis, Application Programming Interface (API), Data-Driven Decision-Making, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Agile Project Management

      Skills you'll gain: Agile Project Management, Agile Methodology, Sprint Planning, Agile Product Development, Backlogs, User Story, Sprint Retrospectives, Employee Coaching, Product Roadmaps, Coaching, Team Management, Interviewing Skills, Influencing, Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      261 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Marketing, Marketing Strategies, Marketing Channel, Digital Advertising, Market Dynamics, Digital Marketing, Consumer Behaviour, Product Development, Digital Transformation, Innovation, Brand Management, Product Promotion, Retail Sales, Customer Engagement, Content Creation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Customer Engagement, Personalized Service, Marketing, Data-Driven Decision-Making, Marketing Analytics, Business Intelligence, Digital Transformation, Market Intelligence, Artificial Intelligence, Business Strategy, Digital Marketing, Competitive Analysis, Network Analysis, Digital Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      311 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Marketing Analytics, Growth Strategies, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Marketing, Target Audience, Target Market, Marketing Strategies, Value Propositions, Global Marketing, Strategic Marketing, Search Engine Optimization, Marketing Effectiveness, Brand Strategy, Branding, Marketing Analytics, Market Research, Data-Driven Decision-Making, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular product marketing courses

    • Retail Marketing Strategy: University of Pennsylvania
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • A Start Guide: Product Marketing Using G Suite: Coursera Project Network
    • Google Ads for Beginners: Coursera Project Network
    • IBM & Darden Digital Strategy: IBM
    • Marketing Analytics Foundation: Meta
    • Agile Project Management: Google
    • Product Management: Universidad de Palermo
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Artificial Intelligence in Marketing: University of Virginia

    Skills you can learn in Marketing

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    Brand (13)
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    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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