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    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

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    Explore the Digital Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Data Analytics for Business

      Skills you'll gain: Data Governance, Business Analytics, Analytics, SQL, Relational Databases, Data Analysis, Business Intelligence, Big Data, Databases, Organizational Structure, Data Management, Data Quality, Data Storage, Data Access, Cloud Computing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Performance Measurement, Workforce Planning, Human Resources Management and Planning, Talent Management, Organizational Effectiveness, Workforce Management, Employee Performance Management, Analytics, Performance Management, Data Analysis, Data-Driven Decision-Making, Collaboration, Employee Retention, Network Analysis, Predictive Analytics, Diversity Equity and Inclusion Initiatives

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Amsterdam

      Data Analytics for Lean Six Sigma

      Skills you'll gain: Lean Six Sigma, Process Improvement, Statistical Analysis, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability & Statistics, Data Analysis, Descriptive Statistics, Histogram, Scatter Plots, Statistics, Box Plots, Correlation Analysis, Variance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Washington

      Social Media Data Analytics

      Skills you'll gain: Text Mining, Statistical Analysis, Unstructured Data, R Programming, Data Visualization Software, Regression Analysis, Data Analysis, Scripting, Data Collection, Python Programming, Application Programming Interface (API)

      4.1
      Rating, 4.1 out of 5 stars
      ·
      297 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Campus BBVA

      Business Analytics

      Skills you'll gain: Data Storytelling, Business Analytics, Business Intelligence, Analytics, Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Probability & Statistics, Data Quality, Big Data, Statistical Methods, Statistical Inference, Statistical Hypothesis Testing, Exploratory Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Developer

      Skills you'll gain: Prompt Engineering, Generative AI, Software Development Life Cycle, Software Architecture, ChatGPT, Web Development Tools, Responsive Web Design, Development Environment, Generative AI Agents, Software Design, Large Language Modeling, Software Engineering, Flask (Web Framework), Software Development Methodologies, Software Design Patterns, Jupyter, Professional Networking, Python Programming, Machine Learning, Data Science

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      72K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of California, Irvine

      Human Resources Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Human Resource Strategy, Human Resources, Business Metrics, Performance Metric, Workforce Planning, Business Analytics, Employee Training, Employee Engagement, Employee Retention, Compensation Analysis, Data Analysis, Recruitment Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      Y

      Yale University

      Financial Markets

      Skills you'll gain: Financial Market, Investment Banking, Portfolio Management, Finance, Capital Markets, Financial Services, Corporate Finance, Derivatives, Investments, Financial Regulation, Risk Management, Behavioral Economics, Equities, Underwriting, Securities (Finance), Lending and Underwriting, Market Dynamics, Governance, Insurance, Environmental Social And Corporate Governance (ESG)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Analyze Data to Answer Questions

      Skills you'll gain: Data Validation, SQL, Spreadsheet Software, Data Analysis, Excel Formulas, Query Languages, Data Manipulation, Data Integration, Pivot Tables And Charts, Data Cleansing, Data Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, Digital Advertising, Data Ethics, Email Marketing, Marketing, ChatGPT, Advertising, Digital Marketing, MarTech, Keyword Research, Advertising Campaigns, Content Creation, Artificial Intelligence, Large Language Modeling, Marketing Analytics, Social Media Marketing, Search Engine Optimization, Technical Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Search Engine Optimization, Keyword Research, Competitive Analysis, Web Analytics and SEO, Content Marketing, Content Strategy, Social Media Marketing, Content Creation, Social Media Strategy, Client Services, Target Audience, Persona Development, Social Media, Project Management, Web Content, Digital Marketing, Market Analysis, Key Performance Indicators (KPIs), Google Analytics, Expectation Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    Digital Analytics learners also search

    Analytics
    Business Analytics
    Web Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
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    Business Intelligence Projects
    1234…406

    In summary, here are 10 of our most popular digital analytics courses

    • Introduction to Data Analytics for Business: University of Colorado Boulder
    • People Analytics: University of Pennsylvania
    • Data Analytics for Lean Six Sigma: University of Amsterdam
    • Social Media Data Analytics: University of Washington
    • Business Analytics : Campus BBVA
    • IBM AI Developer: IBM
    • Human Resources Analytics: University of California, Irvine
    • Financial Markets: Yale University
    • Analyze Data to Answer Questions: Google
    • Generative AI for Digital Marketing: IBM

    Skills you can learn in Business Essentials

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    Language (26)
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    Business Communication (16)
    Decision-making (16)
    Leadership (15)

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