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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Rmarkdown, Data Integrity, Interactive Data Visualization, Data Ethics, Dashboard, Ggplot2, Data Quality, Stakeholder Communications, Data Literacy, Data Visualization Software, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Digital Advertising, Marketing Planning, ChatGPT, Generative AI, Marketing Strategies, Brand Strategy, Strategic Marketing, Content Marketing, Customer experience improvement, Branding, Customer Relationship Management, Brand Awareness, Marketing Design, Content Development and Management, Prompt Engineering, AI Personalization, Digital Marketing, Customer Insights, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      116 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: An Introduction

      Skills you'll gain: Product Management, Product Lifecycle Management, New Product Development, Product Development, Product Strategy, Project Management, Product Roadmaps, Portfolio Management, Entrepreneurship, Stakeholder Management, Market Research, Cross-Functional Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      944 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Content Marketing, Social Media Strategy, Social Media Marketing, Creative Design, Target Audience, Marketing Communications, Digital Marketing, Cross-Channel Marketing, Digital Design, Generative AI, Marketing Strategies, Personalized Service, Campaign Management, Content Strategy, Data Ethics, Graphic Design, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      Software Product Management

      Skills you'll gain: Requirements Analysis, Agile Methodology, Kanban Principles, Agile Software Development, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Project Planning, Business Requirements, Software Development Methodologies, Sprint Planning, Software Development Life Cycle, Scrum (Software Development), Software Technical Review, Backlogs, User Requirements Documents, Product Requirements, Product Management, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Web Analytics and SEO, Digital Advertising, Email Marketing, Search Engine Optimization, Digital Marketing, Social Media Management, Social Media Campaigns, Google Ads, AI Personalization, Target Audience, Content Marketing, Performance Analysis, E-Commerce, Generative AI, Paid media, Growth Strategies, Strategic Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      28 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Planning, Product Management, New Product Development, Product Lifecycle Management, Commercialization, Performance Analysis, Product Quality (QA/QC), Sales Strategy, Product Strategy, Marketing Strategies, Marketing, Quality Assurance, Product Improvement, Quality Control, Generative AI, Key Performance Indicators (KPIs), Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Continuous Monitoring

      4.6
      Rating, 4.6 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Owner

      Skills you'll gain: Agile Software Development, Agile Methodology, Sprint Retrospectives, Scrum (Software Development), Agile Project Management, Communication Planning, Virtual Teams, Team Performance Management, Generative AI, Product Management, Sprint Planning, Agile Product Development, Computer Systems, Lean Methodologies, Product Roadmaps, Cloud Computing, Stakeholder Management, User Story, Data Ethics, ChatGPT

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing Analytics, Business Metrics, Data Storytelling, Descriptive Statistics, Matplotlib, Marketing Effectiveness, A/B Testing, Bayesian Statistics, Key Performance Indicators (KPIs), Spreadsheet Software, Statistical Hypothesis Testing, Data Visualization, Dashboard, Data Cleansing, Marketing Strategies, Data Analysis, Pandas (Python Package), Marketing, Registration, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: UI/UX Research, User Research, Responsive Web Design, Wireframing, Usability Testing, Storyboarding, User Experience Design, Information Architecture, Design Research, Figma (Design Software), Sprint Retrospectives, Mockups, Cross Platform Development, Prototyping, User Experience, Usability, Persona (User Experience), Design Thinking, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      92K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Create and Design Digital Products using Canva

      Skills you'll gain: Canva (Software), Digital Design, Design, Graphic and Visual Design Software, Product Design, Color Theory, Marketing Design, Journals, Digital Publishing, Graphic Design, Design Elements And Principles, Marketing, Asset Protection

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1234…276

    In summary, here are 10 of our most popular product marketing courses

    • The Strategy of Content Marketing: University of California, Davis
    • Google Data Analytics: Google
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Product Management: An Introduction: IBM
    • Adobe Marketing Specialist: Adobe
    • Software Product Management: University of Alberta
    • IBM Digital Marketing and Growth Hacking: IBM
    • Product Launch and Post-Launch Management: Microsoft
    • IBM Product Owner: IBM
    • Meta Marketing Analytics: Meta

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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