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    • Customer Segmentation

    Customer Segmentation Courses Online

    Learn customer segmentation techniques for targeted marketing. Understand how to group customers based on characteristics and behaviors.

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    Explore the Customer Segmentation Course Catalog

    • Status: New
      New
      P

      Packt

      Agile Product Owner Level 2 – Certification & Mock Exams

      Skills you'll gain: Backlogs, Stakeholder Management, Agile Methodology, Agile Product Development, Product Roadmaps, Product Management, Product Requirements, Sprint Planning, Stakeholder Communications, Agile Project Management, Release Management, Forecasting, Prioritization, Sprint Retrospectives, Key Performance Indicators (KPIs), User Story

      Intermediate · Course · 3 - 6 Months

    • Status: New
      New
      P

      Packt

      Agile Product Owner Level 1 – Certification & Mock Exams

      Skills you'll gain: Agile Product Development, Sprint Retrospectives, Agile Methodology, Jira (Software), Agile Project Management, Sprint Planning, Project Estimation, Backlogs, Project Management Software, Product Requirements, Product Management, User Story, Estimation, ChatGPT, Team Management, Artificial Intelligence, Prioritization, Continuous Improvement Process

      Intermediate · Course · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, Technical Product Management, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Market Analysis, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Prioritization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain:

      4.2
      Rating, 4.2 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      Data and Machine Learning for Technical Product Managers

      Skills you'll gain: Technical Communication, Technical Product Management, Workflow Management, Performance Metric, Data Analysis, Agile Methodology, Project Management, Stakeholder Communications, Communication, Data-Driven Decision-Making, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, R Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Lifecycle Management, Product Quality (QA/QC), Quality Assurance, Product Management, Release Management, Sales Strategy, Performance Analysis, Product Development, Product Testing, Promotional Strategies, Marketing Planning, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), Continuous Monitoring, User Feedback, Data-Driven Decision-Making, Cross-Functional Collaboration

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Gen AI - RAG Application Development using LlamaIndex

      Skills you'll gain: Large Language Modeling, Prompt Engineering, Generative AI Agents, Generative AI, Application Development, Data Storage Technologies, Query Languages, Natural Language Processing, Data Integration, Development Environment

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      O

      Oracle

      Oracle Cloud and AI Specialization Program

      Skills you'll gain: Oracle Cloud, Large Language Modeling, Generative AI, Cloud Solutions, Supply Chain Management, Cloud Computing, Cloud Infrastructure, Enterprise Resource Planning, Cloud Services, ChatGPT, Supply Chain Systems, Cloud Platforms, Cloud Applications, Supply Chain, Supply Chain Planning, Artificial Intelligence, Supervised Learning, Deep Learning, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      Advanced UX Strategies for Product Managers

      Skills you'll gain: UI/UX Strategy, User Experience, User Experience Design, Design and Product, Data Storytelling, Experience Design, User Centered Design, Usability Testing, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), User Feedback, Wireframing, Customer experience improvement, Prioritization

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Business Model & Product Pitch

      Skills you'll gain: Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Market Analysis, Fundraising

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      H

      H2O.ai

      H2O.ai Agents : From Theory to Practice

      Skills you'll gain: Generative AI Agents, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Large Language Modeling, Decision Support Systems, Application Deployment, Prompt Engineering, Applied Machine Learning, Scalability, Performance Testing, Data Integration

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Master LangChain with No-Code tools - Flowise and LangFlow

      Skills you'll gain: Prompt Engineering, ChatGPT, OpenAI, Large Language Modeling, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Automation, Application Development, Application Programming Interface (API), Data Integration, Software Installation

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular customer segmentation courses

    • Agile Product Owner Level 2 – Certification & Mock Exams: Packt
    • Agile Product Owner Level 1 – Certification & Mock Exams: Packt
    • Enterprise Product Management Fundamentals: Microsoft
    • Digital Transformation in Hospitality: Starweaver
    • Data and Machine Learning for Technical Product Managers: Coursera Instructor Network
    • Product Launch and Post-Launch Management: Microsoft
    • Gen AI - RAG Application Development using LlamaIndex: Packt
    • Oracle Cloud and AI Specialization Program: Oracle
    • Advanced UX Strategies for Product Managers: Coursera Instructor Network
    • Business Model & Product Pitch: University of Minnesota

    Frequently Asked Questions about Customer Segmentation

    Customer segmentation is the business practice of segmenting your customers into groups. Companies may segment their customers into groups based on a variety of important factors, like age, gender, interests, spending habits, and order history. By using marketing automation software to gather data and define the customer segments in this manner, companies can tailor their marketing messages to smaller, more specific groups with the hope that these relevant messages may increase customer engagement and purchases. Marketers may also use other factors like race, religion, income levels, and location in customer segmentation.‎

    It's valuable to learn customer segmentation because you could gain a fundamental understanding of how to better target customers by their purchasing habits and therefore increase sales for your business or organization. Customer segmentation is a key part of today’s marketing methodology. It helps companies analyze online marketing campaigns, study purchasing behaviors, and adjust marketing funnels. Using customer segmentation may help you learn about marketing analytics, data collection, and data-driven customer insights that are found in sales, social media, and email marketing practices. Having a sharp understanding of these topics could help you advance in your product management or marketing career.‎

    Some of the jobs that you might be able to work in by learning customer segmentation include customer segmentation analyst, account manager, consumer promotions, customer experience analyst, data analyst, customer success manager, and similar roles. Other jobs in marketing that require knowledge of customer segmentation as part of its work may include product manager, digital marketer, and client success manager. Because today’s marketing information is based heavily on customer data, having experience in data collection and analysis could also help tremendously in finding work in customer segmentation opportunities.‎

    Taking online courses to learn customer segmentation can build your knowledge base of marketing practices in a variety of industries, like e-commerce, consumer goods, insurance, transportation, and others. You may also be exposed to concepts like customer relationship management (CRM), customer purchase patterns, and marketing funnels in these courses. Learning customer segmentation in online courses may also help you better understand marketing automation software and related data tools used in customer segmentation work. By gaining this knowledge, you may also learn how to make better buying decisions as a consumer yourself.‎

    Online Customer Segmentation courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Segmentation skills. Choose from a wide range of Customer Segmentation courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Segmentation, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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