What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Datastream: PostgreSQL Replication to BigQuery
Skills you'll gain: Data Validation, Google Cloud Platform, PostgreSQL, Data Import/Export, Data Maintenance, Data Pipelines, Data Migration
Intermediate · Project · Less Than 2 Hours
Google Cloud
VPC Networks - Controlling Access
Skills you'll gain: Identity and Access Management, User Accounts, Role-Based Access Control (RBAC), Firewall, Authorization (Computing), Network Administration, Virtual Private Networks (VPN), Network Security, Servers, Web Servers, Security Controls
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Architecting with Google Kubernetes Engine: Production em Português Brasileiro
Skills you'll gain: Kubernetes, Google Cloud Platform, CI/CD, Cloud-Native Computing, Application Deployment, Continuous Integration, DevOps, Cloud Storage, Continuous Delivery, Cloud Security, Role-Based Access Control (RBAC), Managed Services, Cloud Services, Data Storage, Identity and Access Management, Database Management, Authorization (Computing), Authentications, Database Management Systems
Intermediate · Course · 1 - 3 Months
Google Cloud
Introduction to Convolutions with TensorFlow
Skills you'll gain: Tensorflow, Image Analysis, Computer Vision, NumPy, Data Processing, Scientific Visualization, Deep Learning
Intermediate · Project · Less Than 2 Hours
Google Cloud
Architecting Google Kubernetes Engine: Foundations in italiano
Skills you'll gain: Kubernetes, Containerization, Google Cloud Platform, Application Deployment, Cloud Infrastructure, Cloud Computing Architecture, Cloud Computing, Cloud Management, Command-Line Interface
Intermediate · Course · 1 - 3 Months
Google Cloud
Troubleshooting and Solving Data Join Pitfalls
Skills you'll gain: Big Data, Data Cleansing, Exploratory Data Analysis, Data Integration, Data Manipulation
Beginner · Project · Less Than 2 Hours
Google Cloud
Merging Results from Different Explores in Looker
Skills you'll gain: Looker (Software), Data Compilation, Data Visualization Software, Data Management, Dashboard, Data Integration, Data Manipulation, Query Languages
Beginner · Project · Less Than 2 Hours
Google Cloud
Troubleshooting Data Models in Looker
Skills you'll gain: Looker (Software), Data Modeling, Exploratory Data Analysis, Data Validation, Data Maintenance, Problem Management
Intermediate · Project · Less Than 2 Hours
Google Cloud
App Dev: Setting up a Development Environment - Python
Skills you'll gain: Development Environment, Google Cloud Platform, Cloud Computing, Software Development, Software Installation, Virtual Machines, Cloud Infrastructure, Remote Access Systems, Verification And Validation
Beginner · Project · Less Than 2 Hours
Google Cloud
Getting Started with Google Kubernetes Engine - Français
Skills you'll gain: Kubernetes, Identity and Access Management, Google Cloud Platform, Cloud-Native Computing, Containerization, Docker (Software), Cloud Computing, Cloud Infrastructure, Application Deployment, Command-Line Interface
Intermediate · Course · 1 - 3 Months
Google Cloud
Hardening Default GKE Cluster Configurations
Skills you'll gain: Kubernetes, Threat Modeling, Hardening, Verification And Validation, Google Cloud Platform, Security Controls, Vulnerability Assessments, Infrastructure Security
Advanced · Project · Less Than 2 Hours
Status: New
Status: Free Trial
Simplilearn
Content Strategy
Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Content Creation, Email Marketing, Social Media Marketing, Search Engine Optimization, Digital Advertising, Persona Development, Business-To-Consumer, Key Performance Indicators (KPIs), B2B Sales
Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular google ads courses

Datastream: PostgreSQL Replication to BigQuery: Google Cloud
VPC Networks - Controlling Access: Google Cloud
Architecting with Google Kubernetes Engine: Production em Português Brasileiro : Google Cloud
Introduction to Convolutions with TensorFlow: Google Cloud
Architecting Google Kubernetes Engine: Foundations in italiano: Google Cloud
Troubleshooting and Solving Data Join Pitfalls: Google Cloud
Merging Results from Different Explores in Looker: Google Cloud
Troubleshooting Data Models in Looker: Google Cloud
App Dev: Setting up a Development Environment - Python: Google Cloud
Getting Started with Google Kubernetes Engine - Français: Google Cloud

Google Ads Courses