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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Marketing, Human Resource Strategy, Brand Awareness, Strategic Marketing, Performance Measurement, Dashboard, Global Marketing, Organizational Strategy, Market Dynamics, Employee Engagement, Customer experience strategy (CX), Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      S.P. Jain Institute of Management and Research

      Strategic Brand Management

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Product Lifecycle Management, Integrated Marketing Communications, Business Valuation, Cross-Channel Marketing, Customer experience strategy (CX), Portfolio Management, Value Propositions, Business Metrics, Consumer Behaviour, B2B Sales, Storytelling, Competitive Analysis

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Brand Management: Strategies for a Strong Brand

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Value Propositions, Governance, Corporate Sustainability, Storytelling, Environmental Social And Corporate Governance (ESG), Innovation, Customer Engagement, Data-Driven Decision-Making, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      171 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Hospitality Luxury Brand Management

      Skills you'll gain: Hospitality Management, Hospitality Services, Branding, Hospitality, Brand Management, Crisis Management, Hotels and Accommodations, Brand Strategy, Business Ethics, Revenue Management, Business Modeling, Market Dynamics, Innovation, Corporate Sustainability, Consumer Behaviour, Digital Transformation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      148 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand and Product Management

      Skills you'll gain: Product Lifecycle Management, Brand Management, Customer experience strategy (CX), Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Product Management, Product Strategy, Product Marketing, Customer Engagement, Design and Product, Portfolio Management, Stakeholder Engagement, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Social Media Management

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Strategy, Social Media Marketing, Content Creation, Content Performance Analysis, Instagram, Content Management, Brand Strategy, Content Marketing, Brand Awareness, Facebook, Storytelling, Calendar Management, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.7K reviews

      Beginner · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Advertising Campaigns, Customer experience strategy (CX), Storytelling, Advertising, Logo Design, Content Marketing, Brand Management, Value Propositions, Brand Awareness, Production Planning, Customer experience improvement, Content Creation, Target Audience, Consumer Behaviour, Journalism, Creativity, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Project Management:

      Skills you'll gain: Project Closure, Agile Project Management, Project Management Life Cycle, Project Planning, Project Management, Project Controls, Milestones (Project Management), Communication Planning, Scope Management, Agile Methodology, Project Risk Management, Project Scoping, Sprint Retrospectives, Sprint Planning, Agile Product Development, Backlogs, Project Schedules, Project Performance, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      132K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Brand Management, Email Marketing, Social Media Content, Branding, Search Engine Optimization, Social Media Marketing, Brand Marketing, Marketing Design, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      365 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Strategic Marketing, Consumer Behaviour, Marketing, Brand Strategy, Marketing Planning, Customer experience strategy (CX), Marketing Channel, Brand Awareness, Target Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

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    1234…751

    In summary, here are 10 of our most popular brand management courses

    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Strategic Brand Management: S.P. Jain Institute of Management and Research
    • Brand Management: Strategies for a Strong Brand: Coursera Instructor Network
    • Hospitality Luxury Brand Management: Starweaver
    • Brand and Product Management: IE Business School
    • Social Media Management : Meta
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Branding: The Creative Journey: IE Business School
    • Google Project Management:: Google
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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