• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Analytics

    Social Media Analytics Courses Online

    Master social media analytics for marketing insights. Learn to analyze social media data to inform strategies and measure campaign success.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Social Media Analytics Course Catalog

    • C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Canva (Software), Logo Design, Social Media, Content Creation, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Branding, Graphic Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      67 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Marketing Analytics, Data Visualization, Extract, Transform, Load, Data Governance, Business Analytics, Interactive Data Visualization, Alteryx, Business Intelligence, Data Visualization Software, Predictive Modeling, Data Quality, Analytics, Analytical Skills, Exploratory Data Analysis, Data Analysis, Auditing, Power BI, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      W

      Wesleyan University

      Social Psychology

      Skills you'll gain: Social Sciences, Sociology, Psychology, Persuasive Communication, Conflict Management, Behavior Management, Interpersonal Communications, Cultural Diversity, Research, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Data Storytelling, Data Visualization, Extract, Transform, Load, Digital Transformation, Generative AI Agents, Cloud Computing Architecture, Competitive Analysis, Generative AI, Data Analysis, Cloud Computing, Cloud Security, Data Integrity, Strategic Thinking, Statistical Analysis, Cloud Services, Cloud Infrastructure, Business Strategy, Business Transformation, Product Lifecycle Management, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Introduction to Business Analytics

      Skills you'll gain: Data Literacy, Tableau Software, Business Analytics, Business Analysis, Business Intelligence, Data Analysis, Analytics, Business Process, Project Management, Data-Driven Decision-Making, Dashboard, Descriptive Analytics, Predictive Analytics, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      440 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Data-Driven Decision-Making, Analytics, Predictive Analytics, Descriptive Analytics, Consumer Behaviour, Data Analysis, Advanced Analytics, Business Analysis, Revenue Management, Descriptive Statistics, Data Collection, Predictive Modeling, Regression Analysis, Process Improvement and Optimization, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Peer Review, Customer Analysis, Forecasting, Predictive Analytics, Analytics, Data Visualization, Strategic Thinking, Digital Transformation, Business Marketing, People Analytics, Business Strategy, Customer Insights, Research Reports, Trend Analysis, Data Presentation, Data Analysis, Business Intelligence, R Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics Essentials

      Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Transportation, Supply Chain, and Logistics, Supplier Performance Management, Materials Management, Business Analytics, Analytical Skills, Analytics, Logistics, Inventory Management System, Data Analysis, Competitive Analysis, Demand Planning, Data-Driven Decision-Making, Forecasting, Talent Sourcing, Key Performance Indicators (KPIs)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Cape Town

      Becoming a changemaker: Introduction to Social Innovation

      Skills you'll gain: Human Centered Design, Design Thinking, Systems Thinking, Cultural Diversity, Complex Problem Solving, Innovation, Social Justice, Community Development, Resource Utilization, Organizational Structure, Performance Measurement, Empathy, Entrepreneurship

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Operations Analytics

      Skills you'll gain: Business Analytics, Analytics, Operational Analysis, Descriptive Analytics, Predictive Analytics, Data-Driven Decision-Making, Risk Analysis, Advanced Analytics, Demand Planning, Forecasting, Operations Management, Spreadsheet Software, Business Risk Management, Decision Making, Process Optimization, Simulation and Simulation Software, Decision Tree Learning, Inventory Control, Microsoft Excel, Probability Distribution

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      Y

      Yale University

      The Science of Well-Being

      Skills you'll gain: Growth Mindedness, Optimism, Positive Behavior Support, Goal Setting, Resilience, Self-Motivation, Self-Awareness, Behavior Management, Psychology, Decision Making, Productivity, Mental Health, Social Skills, Mindfulness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Amsterdam

      Classical Sociological Theory

      Skills you'll gain: Sociology, Social Sciences, Economics, Policy, and Social Studies, Culture, Socioeconomics, Anthropology, Political Sciences, Economics, Qualitative Research, Science and Research, Research Methodologies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 3 Months

    Social Media Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Web Analytics
    Financial Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…789…502

    In summary, here are 10 of our most popular social media analytics courses

    • Build a social media presence for your business using Canva: Coursera Project Network
    • Business Analytics: University of Illinois Urbana-Champaign
    • Social Psychology: Wesleyan University
    • IBM & Darden Digital Strategy: IBM
    • Introduction to Business Analytics: Tableau Learning Partner
    • Customer Analytics: University of Pennsylvania
    • Strategic Business Analytics: ESSEC Business School
    • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
    • Becoming a changemaker: Introduction to Social Innovation: University of Cape Town
    • Operations Analytics: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok