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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S
      I

      Multiple educators

      Generative AI for Growth Marketing

      Skills you'll gain: Data-Driven Decision-Making, Artificial Intelligence, Large Language Modeling, Content Creation, Customer experience improvement, Technical Writing, Target Audience, Business Ethics, Image Analysis, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Customer Retention, Customer Analysis, Marketing Automation, Customer experience strategy (CX), Personalized Service, Marketing Effectiveness, Prompt Engineering, Customer Insights, ChatGPT, Customer Acquisition Management, Marketing Analytics, Customer experience improvement, Marketing, Marketing Strategies, MarTech, Consumer Behaviour, Business Marketing, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidades Anáhuac

      Marketing Digital: Desde SEO hasta Analítica de Datos

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Keyword Research, Content Marketing, Customer experience strategy (CX), Marketing Effectiveness, Social Media Strategy, Marketing Analytics, Data Analysis, Paid media, Return On Investment

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing Analytics, Business Metrics, Data Storytelling, Descriptive Statistics, Matplotlib, Marketing Effectiveness, A/B Testing, Bayesian Statistics, Key Performance Indicators (KPIs), Spreadsheet Software, Statistical Hypothesis Testing, Data Visualization, Dashboard, Data Cleansing, Marketing Strategies, Data Analysis, Pandas (Python Package), Marketing, Registration, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Persona Development, Keyword Research, Digital Marketing, Web Content, Content Strategy, Content Creation, Target Audience, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Strategic Marketing, Business Operations, Marketing Strategy and Techniques, Manufacturing Operations, Consumer Behaviour, Organizational Strategy, Marketing, Marketing Planning, International Finance, Target Market, Marketing Psychology, Business Ethics, Global Marketing, International Relations, Marketing Strategies, Culture, Environmental Social And Corporate Governance (ESG)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      392 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Intelligence (BI) Analyst

      Skills you'll gain: Dashboard, Business Intelligence, Data Warehousing, Data Visualization, SQL, Data Storytelling, IBM DB2, Pivot Tables And Charts, Descriptive Statistics, Database Design, MySQL, Star Schema, Relational Databases, Business Analytics, Data Analysis, Data Cleansing, Tableau Software, Data Mining, Data Wrangling, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Brand Management: Strategies for a Strong Brand

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Value Propositions, Governance, Corporate Sustainability, Storytelling, Environmental Social And Corporate Governance (ESG), Innovation, Customer Engagement, Data-Driven Decision-Making, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      171 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Architecting with Google Compute Engine

      Skills you'll gain: Prompt Engineering, Identity and Access Management, Cloud Infrastructure, Kubernetes, Google Cloud Platform, Virtual Machines, Microservices, Generative AI, Cloud Management, Cloud Applications, Containerization, Cloud Computing Architecture, Cloud Services, CI/CD, Service Level, Data Storage, Cloud Security, Application Deployment, Cloud Computing, Terraform

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics and SEO, Marketing Analytics, Social Media Content, Analytics, Web Content, Social Media Strategy, Content Strategy, Digital Media Strategy, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Revenue Management, Social Media Management, Brand Marketing

      Beginner · Course · 1 - 4 Weeks

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    1…456…251

    In summary, here are 10 of our most popular search engine marketing courses

    • Generative AI for Growth Marketing: Starweaver
    • The Strategy of Content Marketing: University of California, Davis
    • AI for Marketing: Emory University
    • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
    • Social Media Marketing: Northwestern University
    • Meta Marketing Analytics: Meta
    • Introduction to Google SEO: University of California, Davis
    • Business and Marketing Strategies: University of London
    • IBM Business Intelligence (BI) Analyst: IBM
    • Brand Management: Strategies for a Strong Brand: Coursera Instructor Network

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