What is a business model?

A business model is a format of work structure that helps companies define the characteristics of their business. In a business model, a company states what they do and what they create, who they sell to and who buys it, and how much money they make versus how much it costs to produce profits. In other words, a business model helps a company determine how it will create value. Business models tell investors and customers how a particular company plans to solve certain business problems, and in doing so, what the potential upside of the business model might hold. If a company cannot live up to its business model, then it may choose to cease operations.

What is it important to learn about business models?

It's important to learn that business models are the modern assessment vehicle for how businesses are viewed. Learning about business models can help you articulate your own vision down the road when you have great ideas for businesses and need to interest investors in your idea. When a business forms, it needs to develop and make a case for a business model to gather the basic assumptions about the company's business goal. A business model can also help you learn what path a company will take to chase any potential work opportunity.

What careers can I work in by learning business models?

When you learn about business models, the knowledge you gain can help you find career work in technology companies, advertising agencies, financial consultancies, banking, manufacturing, and other fields. This is because researching, developing, and creating a business model requires insightful thought and analysis about the business opportunity, the target market, and the potential for the business model. As you learn about business models, you start to acquire tips and techniques that help define what the business is and in what direction it's headed. That knowledge can help you grow your career faster within a corporation or a startup.

How can taking online courses help me learn about business models?

Taking online courses to learn about business models is a smart way to gain real-world insights into how certain companies have evolved to bring their products into the world. You will be exposed to both business innovators and opportunistic dreamers who figured out a way to sell a business model to investors, customers, and the world at large. When you gain this knowledge, you'll have the tools to go out and develop your own business model to create your own success.

What are the benefits of taking an online Business Model course?

Online Business Model courses offer a convenient and flexible way to enhance your existing knowledge or learn new Business Model skills. With a wide range of Business Model classes, you can conveniently learn at your own pace to advance your Business Model career skills.

What Business Model courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Business Model, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Business Model Courses - Learn Business Model Online

Explore the Business Model Course Catalog

Status: Free
University of London
Corporate Strategy
Skills you'll gain: Corporate Strategy, Business Strategy, Organizational Strategy, Strategic Decision-Making, Business, Mergers & Acquisitions, Growth Strategies, New Business Development, Business Valuation, Resource Allocation, Analysis
4.8
Rating, 4.8 out of 5 stars
2.6K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Università Bocconi
Management of Fashion and Luxury Companies
Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Global Marketing, Brand Strategy, Digital Publishing, Social Media Content, Communication Strategies, Marketing Strategies, Business Management, Business Modeling, Business Strategy, E-Commerce, Consumer Behaviour, Market Trend, Product Development
4.7
Rating, 4.7 out of 5 stars
6K reviews
Mixed · Course · 1 - 3 Months
Coursera Project Network
Créer un Business Model Canva avec Mural
Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, Business Planning, Telecommuting, Graphic and Visual Design Software, Graphic and Visual Design, Value Propositions
Beginner · Guided Project · Less Than 2 Hours
University of Maryland, College Park
Entrepreneurship: Launching an Innovative Business
Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Pipelines, Sales Strategy, Ideation, Customer Insights, Product Development, Team Building, Sales Presentations, Capital Markets, Finance
4.7
Rating, 4.7 out of 5 stars
2.2K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Johns Hopkins University
Business Analytics with Excel: Elementary to Advanced
Skills you'll gain: Risk Modeling, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Process, Business Modeling, Data Modeling, Resource Allocation, Statistical Analysis, Mathematical Modeling, Process Optimization, Financial Analysis, Spreadsheet Software, Predictive Analytics, Transportation Operations
4.8
Rating, 4.8 out of 5 stars
3.5K reviews
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Business Strategy
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Corporate Strategy, Strategic Thinking, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Resource Management, Value Propositions, Operational Analysis, Market Analysis, Innovation, Analysis
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
2K reviews
Intermediate · Course · 1 - 3 Months
Status: Free
University of Virginia
Digital Business Strategy
Skills you'll gain: Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Analytics, Data-Driven Decision-Making, Market Opportunities, Organizational Strategy, Growth Strategies, Value Propositions, Strategic Decision-Making, Market Dynamics, Strategic Partnership, Competitive Analysis
4.8
Rating, 4.8 out of 5 stars
95 reviews
Beginner · Course · 1 - 4 Weeks
University of Michigan
Model Thinking
Skills you'll gain: Mathematical Modeling, Systems Thinking, Innovation, Behavioral Economics, Analysis, Strategic Decision-Making, Social Studies, Decision Making, Complex Problem Solving, Trend Analysis, Economics, Critical Thinking, Probability, Market Analysis, Human Learning
4.8
Rating, 4.8 out of 5 stars
2.2K reviews
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Design a Business Model Canvas with Miro
Skills you'll gain: Business Modeling, Presentations, Business Planning, Entrepreneurship, Value Propositions, New Business Development, Market Opportunities
Beginner · Guided Project · Less Than 2 Hours
Tableau Learning Partner
Tableau Business Intelligence Analyst
Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Ad Hoc Reporting, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Visualization Software, Data Warehousing, Business Metrics, Dashboard, Statistical Visualization, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Data Quality, Data Management, Descriptive Statistics, Interactive Data Visualization
4.7
Rating, 4.7 out of 5 stars
865 reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: [object Object]
Microsoft
Microsoft Power BI Data Analyst
Skills you'll gain: Data Storytelling, Dashboard, Excel Formulas, Extract, Transform, Load, Power BI, Data Analysis Expressions (DAX), Microsoft Excel, Data Modeling, Data-Driven Decision-Making, Star Schema, Data Analysis, Data Presentation, Data Visualization Software, Microsoft Power Platform, Data Integrity, Spreadsheet Software, Data Validation, Data Transformation, Data Cleansing, Data Visualization
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
6.5K reviews
Beginner · Professional Certificate · 3 - 6 Months
Coursera Project Network
Business Model Canvas
Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Entrepreneurship, Business Strategy, Resource Management, Revenue Management
4.5
Rating, 4.5 out of 5 stars
50 reviews
Intermediate · Guided Project · Less Than 2 Hours