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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Market Research

      Skills you'll gain: Focus Group, Quantitative Research, Survey Creation, Statistical Hypothesis Testing, Qualitative Research, Market Research, Sampling (Statistics), Data Synthesis, Data Literacy, Data Storytelling, Data Presentation, Statistical Methods, Presentations, Research Reports, Statistical Analysis, Regression Analysis, Proposal Writing, Market Analysis, Surveys, Report Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Customer Insights, Market Analysis, Data Collection, Marketing Analytics, Market Dynamics, Quantitative Research, Market Opportunities, Advanced Analytics, Consumer Behaviour, Market Trend, Competitive Analysis, Data Analysis, Trend Analysis, Strategic Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      43 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Market Research

      Skills you'll gain: Qualitative Research, Market Research, Research Methodologies, Report Writing, Data Analysis, Surveys, Research Design, Statistical Analysis, Statistical Hypothesis Testing, Data Collection, Quantitative Research, Survey Creation, Marketing Analytics, Business Research, Content Performance Analysis, Regression Analysis, Analytical Skills, Data Processing, Correlation Analysis, Data Cleansing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      606 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Market Research and Consumer Behavior

      Skills you'll gain: Survey Creation, Consumer Behaviour, Market Research, Marketing, Research Design, Customer Insights, Market Analysis, Business Research, Experimentation, Target Market, Data Collection, Business Marketing, Business-To-Consumer, Data Analysis, Decision Making, Psychology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Market Opportunities, Business Research, Consumer Behaviour, Product Management, New Product Development, Competitive Intelligence, Product Strategy, Product Development, Customer Insights, Market Trend, AI Personalization, Gap Analysis, Strategic Partnership, Data Analysis, Regulatory Compliance, Technology Strategies, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Market Research Analysts

      Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Generative AI, Customer Insights, Productivity Software, Trend Analysis, Innovation, Analytics, Data Analysis, Accountability, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Google AI Essentials

      Skills you'll gain: Prompt Engineering, Generative AI, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Workforce Development, Applied Machine Learning, Business Solutions, Organizational Strategy, Business Process Automation, Social Studies, Innovation, Data Collection, Automation, Data Security, Human Machine Interfaces, Forecasting, Emerging Technologies, Analysis, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I
      S

      Multiple educators

      Generative AI for Growth Marketing

      Skills you'll gain: Data-Driven Decision-Making, Artificial Intelligence, Large Language Modeling, Content Creation, Customer experience improvement, Technical Writing, Target Audience, Business Ethics, Image Analysis, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing, Customer Retention, Marketing Strategies, Data-Driven Decision-Making, Regression Analysis, Analytics, Customer Insights, Brand Awareness, Consumer Behaviour, Return On Investment, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Business Research, Employee Surveys, Market Analysis, Customer Insights, Prompt Engineering, Language Interpretation, Translation, and Studies, Persona Development, Generative AI, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing Planning, Survey Creation, Product Strategy, Product Lining, Product Marketing, Target Market, Value Propositions, Consumer Behaviour, Market Research, Marketing Communications, Product Lifecycle Management, Market Analysis, Marketing, Product Management, Marketing Effectiveness, Marketing Strategies, Customer Insights, Marketing Channel, Marketing Strategy and Techniques, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      User Experience Research and Design

      Skills you'll gain: Sampling (Statistics), Usability Testing, Surveys, User Research, UI/UX Research, Qualitative Research, User Experience Design, Design Research, Survey Creation, User Experience, Prototyping, Usability, Interviewing Skills, User Centered Design, Wireframing, A/B Testing, Design Thinking, Persona (User Experience), User Feedback, Design Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    Market Research learners also search

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    1234…313

    In summary, here are 10 of our most popular market research courses

    • Market Research: University of California, Davis
    • Introduction to Market Research: Coursera Instructor Network
    • Market Research: Queen Mary University of London
    • Market Research and Consumer Behavior: IE Business School
    • Market Research and Competitive Analysis: Microsoft
    • GenAI for Market Research Analysts: Coursera Instructor Network
    • Google AI Essentials: Google
    • Generative AI for Growth Marketing: IBM
    • Marketing Analytics: University of Virginia
    • ChatGPT for Beginners: Using AI for Market Research: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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