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    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

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    Explore the Content Strategy Course Catalog

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Marketing Strategy and Techniques, Content Creation, Customer experience strategy (CX), Marketing Analytics, Target Audience, Copywriting, Multimedia, Branding, Video Production, Business Ethics, Storytelling, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Social Media Content and Strategy

      Skills you'll gain: Social Media Content, Social Media Strategy, Social Media, Social Media Marketing, Target Audience, Content Performance Analysis, Content Creation, Content Strategy, Customer Engagement, Drive Engagement, Instagram, TikTok, Copywriting, Data Ethics, Branding, Video Production, Scheduling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      175 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Content Strategy

      Skills you'll gain: Content Strategy, Content Performance Analysis, Content Marketing, Content Development and Management, Web Content, Marketing Strategies, Content Creation, Digital Content, Social Media Marketing, Email Marketing, Key Performance Indicators (KPIs), Search Engine Optimization, Online Advertising, Pay Per Click Advertising, Digital Advertising, Copywriting, Business-To-Consumer, Target Audience, Customer Engagement, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, Marketing Analytics, Search Engine Marketing, Social Media Strategy, Media Planning, Data Storytelling, Google Ads, Marketing Effectiveness, Social Media Campaigns, Search Engine Optimization, Loyalty Programs, E-Commerce, Online Advertising, Customer Retention, Marketing, Marketing Channel, Campaign Management, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Google AI Essentials

      Skills you'll gain: Prompt Engineering, Generative AI, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Workforce Development, Applied Machine Learning, Business Solutions, Organizational Strategy, Business Process Automation, Social Studies, Innovation, Data Collection, Automation, Data Security, Human Machine Interfaces, Forecasting, Emerging Technologies, Analysis, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Strategy: Effective Content

      Skills you'll gain: Video Production, Content Strategy, Content Development and Management, Content Creation, Social Media Strategy, Target Audience, Media Planning, Generative AI Agents, Ideation, Keyword Research, Operational Efficiency

      Beginner · Course · 1 - 4 Weeks

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Paid media, Social Media, Data Storytelling, Target Audience, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Content Creation, Marketing Effectiveness, Content Performance Analysis, Customer experience strategy (CX), Advertising Campaigns, Marketing Budgets, Instagram, Presentations, Digital Marketing, Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Planning, Customer Relationship Management, Customer Relationship Building, Marketing Communications, Digital Marketing, Marketing Channel, Corporate Sustainability, Business Ethics, Promotional Strategies, Value Propositions, Product Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Search Engine Optimization, Keyword Research, Competitive Analysis, Web Analytics and SEO, Content Marketing, Content Strategy, Social Media Marketing, Content Creation, Social Media Strategy, Client Services, Target Audience, Persona Development, Social Media, Project Management, Web Content, Digital Marketing, Market Analysis, Key Performance Indicators (KPIs), Google Analytics, Expectation Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Paid media, Social Media Campaigns, Content Performance Analysis, Content Creation, Digital Marketing, Instagram, Content Strategy, Advertising Campaigns, Facebook, Customer Engagement, Web Analytics, Marketing Analytics, LinkedIn, Scheduling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Social Media Management

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Strategy, Social Media Marketing, Content Creation, Content Performance Analysis, Instagram, Content Management, Brand Strategy, Content Marketing, Brand Awareness, Facebook, Storytelling, Calendar Management, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Innovation, Organizational Leadership, Leadership, Strategic Leadership, Artificial Intelligence, Data Ethics, Large Language Modeling, Leadership and Management, Culture Transformation, Human Machine Interfaces, Organizational Effectiveness, Organizational Change, Creativity, Risk Management Framework, Problem Solving, Risk Management, Application Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Specialization · 1 - 3 Months

    Content Strategy learners also search

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    In summary, here are 10 of our most popular content strategy courses

    • The Strategy of Content Marketing: University of California, Davis
    • Social Media Content and Strategy: Adobe
    • Content Strategy: Simplilearn
    • Google Digital Marketing & E-commerce: Google
    • Google AI Essentials: Google
    • YouTube Strategy: Effective Content: Coursera
    • Meta Social Media Marketing: Meta
    • Marketing Strategy: Illinois Tech
    • Search Engine Optimization (SEO): University of California, Davis
    • Social Media and Social Content Strategy: Digital Marketing Institute

    Skills you can learn in Data Management

    Google (4)
    Google Cloud Platform (4)
    Application Programming Interfaces (2)
    Mongodb (2)
    Apache Hadoop (1)
    Applied Machine Learning (1)
    Arrays (1)
    CSS (1)
    Cluster Analysis (1)
    Data Structure (1)
    E-commerce (1)
    Graphics (1)

    Frequently Asked Questions about Content Strategy

    "A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts.

    As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."‎

    "If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy.

    Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."‎

    By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.‎

    Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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