What kind of people are best suited for roles in commercialization?

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.

What are common career paths for someone in commercialization?

One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.

What topics can I study that are related to commercialization?

Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.

What skills or experience do I need to already have, before starting to learn commercialization?

You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.

What are the benefits of taking an online Commercialization course?

Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.

What Commercialization courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Commercialization Courses - Learn Commercialization Online

Results for "commercialization"

Status: Free Trial
University of California San Diego
Drug Commercialization
Skills you'll gain: Pharmaceuticals, Commercialization, Sales Strategy, Pharmacology, Intellectual Property, Strategic Partnership, New Business Development, Product Lifecycle Management, Market Dynamics, Business Development, Business Strategy, Portfolio Management
4.7
Rating, 4.7 out of 5 stars
1.3K reviews
Beginner · Course · 1 - 3 Months
Status: New
Status: Preview
Technical University of Munich (TUM)
Biotech — From Science to Business
Skills you'll gain: Business Modeling, Commercialization, Business Planning, Feasibility Studies, Business Marketing, Entrepreneurship, New Product Development, Market Opportunities, Business Development, New Business Development, Innovation, Business Strategies, Product Development, Pharmaceuticals, Value Propositions, Intellectual Property, Healthcare Industry Knowledge, Regulatory Requirements
Intermediate · Course · 1 - 3 Months
Status: Free Trial
University of Pennsylvania
Entrepreneurship
Skills you'll gain: Growth Strategies, Customer Acquisition Management, Entrepreneurial Finance, Sales Presentation, Key Performance Indicators (KPIs), Peer Review, Presentations, Financial Analysis, Entrepreneurship, Financial Statements, Storytelling, Business Valuation, Target Market, Risk Analysis, Market Opportunities, Customer Demand Planning, Proposal Development, Brand Strategy, New Product Development, Finance
4.8
Rating, 4.8 out of 5 stars
5.6K reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
Starweaver
AI Innovation & Entrepreneurship
Skills you'll gain: Business Process Modeling, Business Process Management, Business Process Automation, Process Design, Scalability, Generative AI, Process Analysis, User Story, Product Roadmaps, Workflow Management, Product Management, Entrepreneurship, ChatGPT, Business Intelligence, Product Development, Business Strategy, AI Personalization, Innovation, Product Requirements, Product Knowledge
Intermediate · Specialization · 1 - 4 Weeks
Status: Free Trial
Yonsei University
International Marketing & Cross Industry Growth
Skills you'll gain: Global Marketing, Business-To-Consumer, Business Marketing, Peer Review, Hospitality Management, Brand Management, Marketing, Hospitality, Strategic Marketing, Branding, B2B Sales, Innovation, Growth Strategies, Marketing Strategies, Personalized Service, Consumer Behaviour, Revenue Management, Market Opportunities, Product Marketing, Digital Marketing
4.7
Rating, 4.7 out of 5 stars
2.4K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Status: AI skills
IBM
IBM AI Product Manager
Skills you'll gain: Prompt Engineering, Generative AI, Product Management, New Product Development, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Generative AI Agents, Project Management Life Cycle, Innovation, Commercialization, Artificial Intelligence, Market Analysis, Stakeholder Management, Business Planning, Product Lifecycle Management, Product Improvement, Stakeholder Engagement
4.7
Rating, 4.7 out of 5 stars
29K reviews
Beginner · Professional Certificate · 3 - 6 Months

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Status: Free Trial
University of California San Diego
Drug Development Product Management
Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Sales Strategy, Pharmacology, Intellectual Property, Strategic Partnership, Regulatory Affairs, Bioinformatics, Laboratory Research, New Business Development, Product Lifecycle Management, Market Dynamics, Business Development, Chemistry, Business Strategy, Portfolio Management, Health Care Procedure and Regulation, Marketing
4.6
Rating, 4.6 out of 5 stars
6.3K reviews
Beginner · Specialization · 3 - 6 Months
Status: Preview
University of Rochester
Technology Commercialization, Part 1: Setting up your Idea Filtering System
Skills you'll gain: Innovation, Ideation, Commercialization, Technology Strategies, Entrepreneurship, Market Opportunities, Decision Making
4.2
Rating, 4.2 out of 5 stars
50 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
SkillUp EdTech
Product Management: Building AI-Powered Products
Skills you'll gain: Commercialization, Product Management, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, New Product Development, Product Development, Product Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Project Risk Management, Customer Analysis, Generative AI, Competitive Intelligence
4.4
Rating, 4.4 out of 5 stars
126 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of London
Business and Marketing Strategies
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Strategic Marketing, Business Operations, Marketing Strategy and Techniques, Manufacturing Operations, Consumer Behaviour, Organizational Strategy, Marketing, Marketing Planning, International Finance, Target Market, Marketing Psychology, Business Ethics, Global Marketing, International Relations, Marketing Strategies, Culture, Environmental Social And Corporate Governance (ESG)
4.5
Rating, 4.5 out of 5 stars
392 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Pennsylvania
Intellectual Property Law
Skills you'll gain: Intellectual Property, Brand Strategy, Legal Strategy, Legal Research, Packaging and Labeling, Brand Management, Brand Awareness, Legal Writing, Business Strategy, Case Law, Technology Strategies, Marketing, Legal Risk, Registration, Innovation, Asset Management, Strategic Thinking, Writing and Editing, Creativity, Planning
4.8
Rating, 4.8 out of 5 stars
1.5K reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Tecnológico de Monterrey
Innovation and entrepreneurship
Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Corporate Strategy, Design Thinking, Lean Methodologies, Creative Problem-Solving, Business Architecture, Strategic Leadership, Brainstorming, Business Strategies, Business Process, Process Design, Creative Thinking, Business Strategy, Ideation, New Business Development, Organizational Strategy, Business Management, Process Development
4.4
Rating, 4.4 out of 5 stars
73 reviews
Advanced · Specialization · 3 - 6 Months