What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free Trial
IBM
Data Engineering Foundations
Skills you'll gain: SQL, Web Scraping, Database Design, MySQL, Data Transformation, Data Store, Extract, Transform, Load, IBM DB2, Relational Databases, Jupyter, Data Architecture, Data Pipelines, Big Data, Data Warehousing, Data Governance, Databases, Stored Procedure, Data Manipulation, Python Programming, Data Structures
4.6
Rating, 4.6 out of 5 stars
56K reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
Status: AI skills
DeepLearning.AI
DeepLearning.AI Data Analytics
Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Data Presentation, Spreadsheet Software, Large Language Modeling, Tableau Software, Data Literacy, Web Scraping, Pandas (Python Package), Time Series Analysis and Forecasting, Probability & Statistics, Statistical Analysis, Statistics, Statistical Modeling, Matplotlib, Data Visualization Software, Data Processing, JSON, Data Cleansing
4.7
Rating, 4.7 out of 5 stars
94 reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Google
Analyze Data to Answer Questions
Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Analytics, Data Manipulation, Excel Formulas, Data Compilation, Pivot Tables And Charts, SQL, Data Integration, Data Transformation, User Feedback
4.6
Rating, 4.6 out of 5 stars
12K reviews
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Introducción al desarrollo web
Skills you'll gain: HTML and CSS, Responsive Web Design, Hypertext Markup Language (HTML), Bootstrap (Front-End Framework), Web Design, Cascading Style Sheets (CSS), Web Development, Front-End Web Development, UI Components, Typography
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
176 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
IBM
Applied Software Engineering Fundamentals
Skills you'll gain: Software Development Life Cycle, Software Architecture, Linux Commands, Bash (Scripting Language), Shell Script, Git (Version Control System), GitHub, Flask (Web Framework), Software Design, Unit Testing, Version Control, File Management, Jupyter, Scrum (Software Development), Application Development, Application Deployment, Python Programming, Data Structures, Collaborative Software, Web Scraping
4.6
Rating, 4.6 out of 5 stars
48K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Coursera Project Network
Build a Full Website using WordPress
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Blogs, Content Development and Management, Social Media
4.4
Rating, 4.4 out of 5 stars
4.2K reviews
Advanced · Guided Project · Less Than 2 Hours
Status: Free Trial
Multiple educators
Data Science Foundations
Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Data Visualization Software, Correlation Analysis, Web Scraping, NumPy, Python Programming, Probability & Statistics, Data Structures, Predictive Modeling, Big Data, Computer Programming Tools, Data Analysis Software, Machine Learning Algorithms, Unsupervised Learning
4.6
Rating, 4.6 out of 5 stars
113K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
IBM
IBM Back-End Development
Skills you'll gain: Istio, Open Web Application Security Project (OWASP), Software Development Life Cycle, Software Architecture, Linux Commands, Application Deployment, NoSQL, Kubernetes, Bash (Scripting Language), MongoDB, Shell Script, Django (Web Framework), Object-Relational Mapping, OpenShift, Git (Version Control System), Cloud Applications, Containerization, Flask (Web Framework), Jupyter, Grafana
4.6
Rating, 4.6 out of 5 stars
49K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
IBM
Data Science Fundamentals with Python and SQL
Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Visualization Software, Statistics, Data Visualization, Databases, Stored Procedure, Web Scraping, Relational Databases, Python Programming, Data Structures, Computer Programming Tools, Data Analysis Software, Software Development Tools
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
72K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Coursera Project Network
Use Canva to Create Desktop and Mobile-friendly Web Pages.
Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Visual Design, User Accounts
4.5
Rating, 4.5 out of 5 stars
1.4K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Google
Prepare Data for Exploration
Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Data Cleansing, Databases, Data Access, Data Quality, Data Management, Data Collection, Relational Databases, SQL, Metadata Management, Unstructured Data
4.8
Rating, 4.8 out of 5 stars
22K reviews
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
IBM
IBM Relational Database Administrator
Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Transformation, Data Store, IBM DB2, Jupyter, Generative AI
4.6
Rating, 4.6 out of 5 stars
58K reviews
Intermediate · Professional Certificate · 3 - 6 Months