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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Social Media Marketing, Generative AI, Campaign Management, Social Media Content, Content Creation, Social Media Strategy, Prompt Engineering, Marketing Automation, Customer Engagement, Marketing Effectiveness, Target Audience, Marketing Analytics, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Advertising, Marketing, Advertising Campaigns, Brand Management, Marketing Management, Marketing Planning, Media Planning, Strategic Communication, Promotional Strategies, Brand Awareness, Social Media Marketing, Digital Marketing, Public Relations, Consumer Behaviour, Communication Strategies, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      C++ Programming for Unreal Game Development

      Skills you'll gain: Unreal Engine, Object Oriented Programming (OOP), Video Game Development, C++ (Programming Language), Debugging, Program Development, Event-Driven Programming, Game Design, UI Components, Data Structures, Programming Principles, Software Design, Application Development, Microsoft Visual Studio, Data Storage, Development Environment, Data Import/Export, Software Installation, File Management, Apple Xcode

      4.5
      Rating, 4.5 out of 5 stars
      ·
      206 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Strategic Marketing, Consumer Behaviour, Marketing, Brand Strategy, Marketing Planning, Customer experience strategy (CX), Marketing Channel, Brand Awareness, Target Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Marketing, Human Resource Strategy, Brand Awareness, Strategic Marketing, Performance Measurement, Dashboard, Global Marketing, Organizational Strategy, Market Dynamics, Employee Engagement, Customer experience strategy (CX), Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Brand Marketing, Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Social Media Content, Brand Awareness, Content Strategy, Advertising, Journalism, Customer Engagement, Target Audience, Game Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      332 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Content Marketing, Social Media Strategy, Marketing Strategies, Social Media, Return On Investment, Instagram, Influencing, Brand Awareness, Customer Engagement, Key Performance Indicators (KPIs), Target Audience, Presentations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Marketing Communications, Event Marketing, Revenue Management, Marketing, Media and Communications, Social Media, Brand Loyalty, Public Relations, Crisis Management, Loyalty Programs, Press Releases, Marketing Strategies, Customer Engagement, Strategic Partnership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Descriptive Statistics, Customer Insights, Customer Demand Planning, Data Analysis, Pivot Tables And Charts, Exploratory Data Analysis, Marketing, Market Research, Social Media, Market Analysis, Business Analysis, Forecasting, Analytical Skills, Data Mining, Social Media Management, Marketing Effectiveness, Probability, Microsoft Excel

      4.3
      Rating, 4.3 out of 5 stars
      ·
      520 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Target Audience, Performance Analysis, Content Creation, Instagram, Growth Strategies, Content Strategy, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Market Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Planning, Customer Relationship Management, Customer Relationship Building, Marketing Communications, Digital Marketing, Marketing Channel, Corporate Sustainability, Business Ethics, Promotional Strategies, Value Propositions, Product Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular search engine marketing courses

    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • C++ Programming for Unreal Game Development: University of Colorado System
    • Introduction to Marketing: University of Pennsylvania
    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Storytelling in Branding and Content Marketing : IE Business School
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Sports Marketing: Northwestern University
    • Foundations of Marketing Analytics: Emory University

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